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Attraction. It’s one of those immutable laws of nature. You don’t know why it happens or why it hits you but when it happens, you know you’re in love, balls to bones. So when my eyes first cast its gaze across this Seagull 1963 chronograph, against all odds, at least when it comes to products […]
January 28, 2011
I’d never knock Rolex. It’s a good brand. They make great watches. Mr. Bond wears them. They’re the only watch company in Geneva that makes all components, cases and movements in-house (that’s why they’re so darned expensive). The only grouse I have about this luxury watchmaking behemoth is that tiny fib about turning down the […]
January 19, 2011
Admittedly, as a fan of Euro-English designers like Paul Smith , I can be a little snobbish. I’ve often kept my distance from American designers like Ralph Lauren; that giant horse riding polo player logo on the polo shirt isn’t really my thing. Then one day last year, everything changed. Before me, lay some of the finest […]
January 13, 2011
Affordable luxury rating: 5/5 Look great for: Work and play (wear it to the office and beyond) 42mm with a bi-directional 24hr GMT bezel, this tribute to the General Atomics MQ-9 Reaper drone (and sharing its namesake); Dievas Watch Company’s The Reaper bears killer looks that betray its functional yet beautifully simple inner workings. Driven […]
January 9, 2011
Immortalised by Steve McQueen in 1970’s Le Mans, to me, McQueen is the sex icon that this generation has never had. Even as a straight man this legend appeals to me, the raw charisma and sheer animal magnetism of this Hollywood bad boy, outclasses and outguns present day Edwards and Jacobs (no offense to either […]
November 1, 2010
Bell & Ross isn’t the oldest of watchmakers. In fact, they are relatively young. Although the company was founded only in 1992, that hasn’t stopped Bell & Ross from becoming one of the most talked about brands at BaselWorld. Unique, distinctive and inspired by aeronautical instruments, Bell & Ross have carved a name for themselves […]
October 19, 2010
The Christophe Colomb luxury timepiece is haute horlogerie defined. Named after the intrepid navigator Christopher Columbus, this high end complication is the answer to an age old problem- precision when time keeping instruments are subject to all manner of positions and constant motion. It’s a major milestone in mechanical watchmaking and a world’s first for […]
October 18, 2010
Any executive within a luxury brand conglomerate will tell you that with the world economy as it is today, the fine goods and exotic materials industry isn’t quite what it used to be. One might imagine that Jean Marc Lacave, President of LVMH Watches, would be losing sleep over this. He isn’t. “I’m looking after […]
September 8, 2010
We’ve had three successful Formula One night races and what better way to commemorate the runaway hit that is the Singapore Grand Prix and TAG’s 150 years of luxury watchmaking then by creating an exclusive limited edition Singapore version of the eminent Monaco Automatic Calibre 12 Chronograph. Immortalised by Steve McQueen in 1970’s Le Mans, […]
August 26, 2010
Dear Editor, I have been an avid reader of Augustman since 2008 and feel that it is the best man mag available in the market. What attracts me is mainly are the articles on horology and fashion. Your latest issue that features 80 pages on horology was a great treat for me and I enjoy […]
The Monsieur 
March 5, 2011
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